The Importance Of Personal Networks Social Work Essay

The Importance Of Personal Networks Social Work Essay Individual systems are a significant factor in people groups every day lives. Individuals who are embeded in a system of individual connections experience a more elevated level of prosperity than the individuals who are socially isolated.The following is a basic reflection investigation about topics that I saw as generally important over the span of the term. The topics incorporate the significance of an interpersonal organization for the more seasoned grown-up, just as how this kind of system can affect their personal satisfaction. An investigation of these subjects will be furnished utilizing writing alongside my very own understanding. This reflection will feature the understanding that I have picked up from this investigation as it identifies with my future nursing practice. Likewise this reflection will address nursing suggestions for giving unrivaled customer relations. Investigation of Themes Social connections of more seasoned grown-ups alongside their entrance to social encouraging groups of people can impact the general wellbeing and prosperity of this populace ( ). The presences of social encouraging groups of people are significant for the more seasoned grown-ups character, confidence, social coordination, sentiment of security, friendship, just as down to earth and enthusiastic help. For instance, my grandparents live alone, notwithstanding, simultaneously they have a system of companions, family members and between confidence network individuals on which they can rely upon. Then again, my neighbor who is 76 years and bereaved, is confined from important and steady social connections. My understanding into the predicament of the older, joined with my sympathy towards this helpless populace, urges me to visit her home and invest delayed energy in discussion. We talk finally about her day, her preparing, and her affectionate recollections. My neighbor regularly commun icates a profound feeling of gratefulness for my incessant visits and I feel satisfacation that she permits me to take an interest in her eagerness and satisfaction. An informal organization can invigorate the brain of the more established grown-up just as increment their degree of vitality and inspiration. In the event that the more seasoned grown-up does not have the help of an informal organization, it can frequently prompt disengagement and wretchedness ( ). There are an assortment of social factors that add to a more seasoned grown-up being socially disengaged. This incorporates being female, having a low pay, being bereft or separated, are encountering family clashes, and in conclusion who are encountering ageism (BC article). As per these standards, my neighbor is unquestionably in danger of being socially secluded. Proof recommends that there are wellbeing advancing impacts of social connections. Socially disconnected more seasoned grown-ups have a two-overlap increment in mortality from all causes (Jeannette, 2009). An absence of social help among the more established grown-up populace has been related with an assortment of antagonistic wellbeing results in more seasoned age, running from gloom and self-hurt, to disintegrating physical wellbeing. (Jeanneate) (Dennis et al., 2005). Exploration underpins that different kinds of social help from various sources are related with positive wellbeing results. Social connections are additionally thought to be a key factor in mental wellbeing including a people satisfaction and emotional prosperity (tomaka). In an investigation that took a gander at the positioning of significance of various parts of life for grown-ups beyond 65 years old, they reliably positioned their associations with their loved ones as the second most significant factor after their wellbeing (Kobayashi, Cloutier-Fisher Roth, 2008). Among the more seasoned grown-up populace, the social joining and in general cooperation in the public eye are viewed as fundamental markers of beneficial and wellbeing maturing ( ). As per the World Health Organization (2003), social help for the more established grown-up populace has a solid defensive impact on generally wellbeing and can impact their personal satisfaction (QOL). The QOL for the more established grown-up that have constant sicknesses and who live at home are exceptionally affected by the nearness of and the openness to informal communities. In this manner, discovering approaches to enable more seasoned grown-ups to participate in informal organizations that are benefici al and pleasant is a significant part of maturing. Future Nursing Practice and Nursing Implications All through my investigation, I have increased a lot of understanding as to the significance of a having an interpersonal organization and its effect on the QOL of more seasoned grown-ups. It has expanded my mindfulness and sympathy to the significance of companions, family and network support in making an informal community for the more established grown-up so as to keep up or increment their general QOL. It is essential to diminish the measure of detachment that more seasoned grown-ups face even those that have families. Practically speaking, it is central for attendants to know about the more established grown-ups social encouraging groups of people, alongside pushing for the production of further systems so as to tailor to the unpredictable needs of more seasoned grown-ups. Upon reflection, I would utilize Newmans hypothesis of Health as Expanding Consciousness as my methodology when I consider the significance of guaranteeing that social encouraging groups of people are set up f or my customers before release from a clinic. Newman (2004) depicts people as open vitality frameworks in steady cooperation with nature. In this manner, the route for medical caretakers to comprehend the soundness of a more seasoned grown-up is by understanding the people example of identifying with nature. In this way being stated, the interpersonal organization of a grown-up is essential to decrease reliance among the more established grown-up populace by improving time went through with this gathering and having more collaboration with the old (Souraya LeClerc, 2008) All in all, regardless of the notability of late investigations committed to ageism that inspects social help and prosperity, this collection of nursing research has given restricted consideration to the expanding pervasiveness of social disengagement among more established grown-ups in Canada or its relationship with wellbeing status. More examination is required in these zones as more seasoned grown-up Canadians are living longer, alone, and with a decreased number of social contacts (McPherson, 2004). Social segregation isn't a simple theme for strategy. It is a difficult that can't be related to progressively natural social themes as training, financial autonomy, cultural support and social attachment. Medical attendants need to advocate on the significance of increasing enthusiastic, reasonable and social help for this populace. This reflection has raised the issue of emotional wellness among the more established grown-up populace. From an individual viewpoint, it disheartens me to see the absence of cooperation that exist among the more seasoned grown-up populace experiencing a psychological instability. I accept that further consideration should be engaged around there by making progressively social help programs and expanding access to these administrations for this associate. Because of this experience I have gotten all the more expertly mindful to my communications with the more established grown-up customer on the units that I am dealing with. Being compassionate has caused me to understand that it must be trying for the more established grown-up to be cared for as they were once autonomous people who could deal with themselves. I can perceive how medical caretakers can get baffled with this populace joined with a substantial outstanding task at hand, yet I do feel that this populace conveys with them a great deal of riches and intelligence. Presentation Recognizable proof of theme(s) in your intelligent composition. Investigation and examination of subjects that are generally significant to you Critical taking in or bits of knowledge picked up from your examination that will manage your training Nursing suggestions Pick any 2 themes; use references; mix reflection + insightful Jeannette, G., et al. (2009). Dejection, social encouraging groups of people, state of mind and prosperity in network staying old. Universal Journal of Geriatric Psychiatry,24 (7): 694-700. Tomaka, J., Thompson, S., Palacios, S. (2006). The connection of social segregation, depression, and social help to malady results among the older. Diary of Aging and Health, 18(3), 359-384.â Kobayashi, K., Cloutier-Fisher, D., Roth, M. (2008). Making significant associations: a profile of social segregation and wellbeing among more seasoned grown-ups in humble community and little city, British Columbia. Diary of maturing and wellbeing, 21(2), 374. When estimating the degree of access that more established grown-ups need to social encouraging groups of people or the danger of social disconnection, it can give a significant way to get-together data on their living game plans (details can).

Types Of Pollution And Their Causes Environmental Sciences Essay

Sorts Of Pollution And Their Causes Environmental Sciences Essay Pollutionâ is the presentation of contaminants into a regular habitat that makes uneasiness theâ ecosystemâ i.e. physical frameworks or living organisms. Pollution can take the structure ofâ chemical substancesâ orâ energy, for example, commotion, warmth, or light. Toxins, the components of contamination, can be outside substances or energies, or normally happening; when normally happening, they are viewed as contaminants when they surpass characteristic levels. Contamination is frequently classed asâ point sourceâ orâ nonpoint source contamination. POINT SOURCE POLLUTION Aâ point wellspring of pollutionâ is a solitary identifiableâ localizedâ source ofâ air,â water,â thermal,â noiseâ orâ lightâ pollution. Aâ point sourceâ has irrelevant degree, recognizing it from other contamination source geometries. The sources are calledâ point sourcesâ because in numerical demonstrating, they can be approximated as a mathematicalâ pointâ to rearrange investigation. Contamination point sources are indistinguishable from otherâ physics,â engineering,â opticsâ andchemistryâ point sources with the exception of that their emanations have been named Water contamination from anâ oil refineryâ wastewaterâ discharge outlet Clamor contamination from aâ jet motor Disruptiveâ seismicâ vibration from a restricted seismic examination Light contamination from an intrusiveâ street light Warm contamination from a mechanical processâ outfall Radioâ emissions from an obstruction delivering electrical gadget Sorts of air contamination sources which have limited degree areâ line sources,â area sourcesâ andâ volume sources. Air contamination sources are likewise regularly arranged as either fixed or portable. NON POINT SOURCE POLLUTION Non-point source (NPS) pollutionâ isâ water pollutionâ affecting a water body from diffuse sources, for example, pollutedâ runoffâ fromâ agriculturalâ areas depleting into a stream, or wind-borne flotsam and jetsam extinguishing to the ocean. Nonpoint source contamination can be differentiated withâ point sourceâ pollution, where releases happen to a waterway at a solitary area, for example, releases from a synthetic factory,â urban runoffâ from a roadwayâ storm channel, or from ships adrift. NPS may get from a wide range of sources with no particular answer for amend the issue, making it hard to control. It is the main source of water contamination in the United Statesâ today, with dirtied overflow from horticulture the essential driver. Other critical wellsprings of spillover includeâ hydrologicalâ andâ habitat adjustment, andâ silvicultureâ (forestry). Sullied stormwater washed off ofâ parking lots,â roadsâ andâ highways, andâ lawnsâ (often containingâ fertilizersâ andâ pesticides) is calledâ urban spillover. This overflow is regularly delegated a kind of NPS contamination. A few people may likewise think of it as a point source in light of the fact that multiple occasions it is diverted into city storm channel frameworks and released through funnels to nearbyâ surface waters. Notwithstanding, not all urban overflow moves through tempest channel frameworks before entering waterbodies. Some may stream straightforwardly into waterbodies, particularly in creating and rural zones. Likewise, in contrast to different kinds of point sources, for example, modern release, wastewater plants and different tasks, contamination in urban spillover can't be ascribed to one movement or even gathering of exercises. Thusly, on the grounds that it isn't brought about by an effectively distinguished and managed action, urban spillover conta mination sources are additionally frequently treated as obvious nonpoint sources as regions work to decrease them. Significant FORMS OF POLLUTION ::: The significant types of contamination are recorded underneath alongside the specific toxins pertinent to every one of them: AIR POLLUTION Air pollutionâ is the presentation ofâ chemicals,â particulate matter, orâ biological materialsâ that cause mischief or inconvenience to people or other living life forms, or harms theâ natural environmentâ into the climate. The climate is an intricate powerful normal vaporous framework that is basic to help life on planet Earth. Stratospheric ozone depletionâ due to air contamination has for quite some time been perceived as a danger to human wellbeing just as to the Earthsâ ecosystems. Commotion POLLUTION Commotion pollutionâ (orâ environmentalâ noise) is disappointing human, creature or machine-made sound that disturbs the movement or equalization of human or creature life. The wordâ noiseâ comes from the Latin wordâ nauseas, which means nausea. The wellspring of most outside commotion overall is mainly construction and transpHYPERLINK http://en.wikipedia.org/wiki/Transportortation frameworks, includingâ motor vehicleâ noise,â aircraft noiseâ andâ rail noise. Poor urban planningâ may offer ascent to clamor contamination, since next to each other modern and private structures can bring about clamor contamination in the neighborhood. Indoor and open air commotion contamination sources includeâ car alerts, crisis serviceâ sirens, mechanical equipment,â fireworks, compressedâ air horns, groundskeeping gear, woofing hounds, appliances,lightingâ hum, sound theater setups, electricâ megaphones, and uproarious individuals. SOIL CONTAMINATION Soil contaminationâ (soil contamination) is brought about by the nearness ofâ xenobioticâ (human-made) synthetic substances or other modification in the regular soil condition. This sort of defilement ordinarily emerges from the burst ofâ underground capacity tanks, application ofâ pesticides, permeation of polluted surface water to subsurface layers, oil and fuel dumping, draining of squanders fromlandfillsâ or direct release of modern squanders to the dirt. The most widely recognized synthetic concoctions included are petroleumâ hydrocarbons,â solvents, pesticides, lead and otherâ heavy metals. This event of this wonder is connected with the level of industrialization and forces of substance utilization. The worry over soil defilement stems essentially from wellbeing dangers, from direct contact with the tainted soil, fumes from the contaminants, and from optional pollution of water supplies inside and basic the dirt. Mapping of debased soil destinations and the subsequent cleanup are tedious and costly assignments, requiring broad sums ofâ geology,hydrology,â chemistryâ andâ computer modelingâ skills. It is in North America and Western Europeâ that the degree of defiled land is most notable, with a large number of nations in these regions having a lawful system to distinguish and manage this natural issue; this anyway likely could be only a glimpse of something larger with creating nations liable to be the up and coming age of new soil pollution cases. RADIOACTIVE CONTAMINATION Radioactive sullying, likewise calledâ radiological pollution, is radioactive substances on surfaces, or inside solids, fluids or gases (counting the human body), where their quality is unintended or bothersome, or the procedure offering ascend to their essence in such places. Additionally utilized less officially to allude to an amount, to be specific theâ activityâ on a surface (or on a unit region of a surface). Tainting does exclude residualâ radioactive materialâ remaining at a site after the finish ofâ decommissioning. The term radioactive tainting may have a meaning that isn't planned. The term radioactive tainting alludes just to the nearness ofâ radioactivity, and gives no sign of the greatness of the danger in question. Radioactive tainting is ordinarily the aftereffect of a spill or mishap during the creation or use ofâ radionuclidesâ (radioisotopes), a shaky core which has inordinate vitality. Defilement may happen from radioactive gases, fluids or particles. For instance, if a radionuclide utilized inâ nuclear medicineâ is incidentally spilled, the material could be spread by individuals as they stroll around. Radioactive tainting may likewise be an unavoidable consequence of specific procedures, for example, the arrival of radioactiveâ xenonâ inâ nuclear fuel reprocessing. In cases that radioactive material can't be contained, it might be weakened to safe concentrations. Nuclear falloutâ is the circulation of radioactive pollution by aâ nuclear blast. Warm POLLUTION Warm pollutionâ is the debasement ofâ water qualityâ by any procedure that changes surrounding waterâ temperature. A typical reason for warm contamination is the utilization of water as aâ coolantâ byâ power plantsâ and mechanical producers. At the point when water utilized as a coolant is come back to the common habitat at a higher temperature, the adjustment in temperature (a) decreasesâ oxygenâ supply, and (b) affects ecosystem composition. Urban runoffstormwaterâ discharged to surface waters fromâ roadsâ andâ parking lotscan additionally be a wellspring of raised water temperatures. At the point when a force plant first opens or closes down for fix or different causes, fish and different living beings adjusted to specific temperature range can be slaughtered by the unexpected ascent in water temperature known as warm stun. SOURCES AND CAUSES Air contamination originates from both normal and man made sources. Despite the fact that all around man made toxins from ignition, development, mining, farming and fighting are progressively critical noticeable all around contamination condition. Engine vehicle emanations are one of the main sources of air pollution. China, United States, Russia, Mexico, and Japan are the world chiefs in air contamination discharges. Head fixed contamination sources includeâ chemical plants, coal-firedâ power plants,â oil refineries,â petrochemicalâ plants,â nuclear wasteâ disposal movement, incinerators, huge domesticated animals ranches (dairy bovines, pigs, poultry, etc.), PVC factories, metals creation production lines, plastics manufacturing plants, and

Freshman Application Data - UGA Undergraduate Admissions

Freshman Application Data - UGA Undergraduate Admissions Freshman Application Data Now that we are a little over a month into the Freshman application cycle, I thought I would let you know how things are going so far in the process. As of today (9.21.2010), we have received approximately 3,000 Early Action applications. Of those 3,000 or so applicants, just under 2,000 of them have submitted SAT/ACT scores. Remember, UGA needs official scores sent in from the testing agency in order to use the scores. We do not use the test scores off a transcript or off the application as official. We will be accepting the October SAT/ACT scores for EA as long as you requested they be sent to UGA when you signed up for the exam. Roughly 800 of those 3,000 applicants have a school/counselor evaluation form in their file. We must receive a school evaluation form for your application to be complete, and the easiest way is for your counselor to submit this online at through our HS Counselor Portal. Approximately 1,100 applicants have submitted an official transcript, which is still a required document even with the self-reported grades. 24 of the EA applicants have submitted an ACT score without any ACT Writing score. UGA requires an ACT Writing section in order to use your ACT scores (the writing section for the SAT is mandatory, so this is not an issue with SAT scores). Even with the two additional fields (self-reported grades and moving the activities section to part I), we are still running on par with past years as far as applications. I expect that we will have 10,000 to 12,000 EA applicants this year, but we will have to wait and see. Please remember that we must have all the required documents in order to review your file. The myStatus page is the best place to get the most up-to-date information on your application, as it indicates what UGA has received. Please let me know if you have any questions about this process. Go Dawgs!!

Running Head Consequences Of Crime - 1077 Words

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It is a simple fact that majority of women who are incarcerated are mothers. Because of this fact, many children grow up with limited, if any, access to their mothers. The children of incarcerated mothers are the ones who seem to suffer the most. It can be difficult for women to maintain a relationship with their children while incarcerated. One issue that women face that not only affects them but also their loved ones is pregnancy. Pregnant inmates is becoming increasingly common. Acoca reported that some of the problemsShow MoreRelatedGoals and Objectives of Security Organization Essay810 Words   |  4 PagesRunning Head: GOALS AND OBJECTIVES OF SECURITY ORGANIZATION Goals and Objectives of Security Organization Judy M. Galarza University of Phoenix SEC / 310 September 19, 2010 Goals and Objectives of Security Organization Security plays a major role in both the business and government worlds. We will discuss the legal aspects of organizational security management. 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Developing strategic management and leadership skills in Virgin Atlantic - Free Essay Example

Sample details Pages: 11 Words: 3360 Downloads: 8 Date added: 2017/06/26 Category Management Essay Type Analytical essay Did you like this example? TASK 1.1 Apart from its other management strategies, Virgin Atlantic has used Porters basic strategies to dwelling itself in the marketplace.  Ãƒâ€šÃ‚  Accordingly, a corporation positions itself by consuming its strengths.  Today, more and more people and collections are struggling to be known in the business arena.   With this objective, these supervisions had been able to adeptly and effectively adjust to the situation in the market place by using general strategies that enhanced their enthusiasm.   There are five different common strategies that a company can choose. These include leadership, diversity, focused management and integrated cost leadership/differentiation.   Each standard strategy helps the company to establish and exploit a modest advantage within a particular competitive scope. By applying these assets, three generic strategies are resulted: leadership, strategic differentiation and focus (Johnson..Scholes.1997). One of t he strategies operated by Virgin Atlantic is its ability to professionally promote its brand names all over the marketplace. This strategic promotion has made the airline companies to continuously be known locally and internationally when it comes to travel fulfilment and convenience. Don’t waste time! Our writers will create an original "Developing strategic management and leadership skills in Virgin Atlantic" essay for you Create order Alternative strategy that can be recognised to Virgin Atlantic as a whole is its skill to value their customers.   Here, the company has been able to shadow other airline industry to cut their service cost while providing outstanding service to their target marketplace. Lastly, the ability to strategically line up modern technology and it business strategy is the most important strategy that can be involved to Virgin Atlantic. In contrast, the Virgin Atlantic has considered their neighbour airlines as its competitors. Due to the deregulation of the European Airline, many airlines have been talented to cope with the changes and make a tactical move of entering in this travel business. One of the industries that open its marketplace to the airline industry is the Virgin Atlantic. Virgin Atlantic is regarded as one of the UKs largest planned airline. It is known for being such because of the strategies executed by the management of the airline industry (Hitt, Ireland Hoskisso n 2003). TASK 1.2 A companys strategy helps as the game plan management and is use to rod out a market position, manner its operations, attract and please consumers, compete successfully, and achieve structural objectives.   Thus, Total Quality Management (TQM) as a strategy is certainly appropriate for such situation. Â     Ãƒâ€šÃ‚     Ãƒâ€šÃ‚     Ãƒâ€šÃ‚     Total Quality Management is a viewpoint of management that is driven by the constant achievement of customer satisfaction though the nonstop improvement of all organizational procedures (Robbins, 1998).   It is a management viewpoint that seeks to integrate all organizational purposes such as finance, design, marketing, engineering, customer service production, customer service, and others to focus on achiving customer needs and organizational objectives (Hashmi.2000). It is known that every organizations main purpose is to stay in business, so that it can promote the steadiness of the community, generate products and facilities that are useful to customers, and provide condition for the satisfaction and growth of organization associates.   From this perception, it can be said that TQM strategy for accomplishing its normative outcomes is embedded in different management and leadership styles.    Total Quality Management is a strategic procedure  for satisfying internal and external customers and dealers by integrating the business surroundings, continuous improvement, and come through with growth, progress, and safeguarding the cycles while changing organisational philosophy. Furthermore,  TQM is an array of management scheme throughout the organisation, geared to ensure that the organisation to continuously attain or exceed customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement (McNamara.1999).  Furthermore, Total Quality Management is extremely variable and adaptable. Although originally applied to manufacturing operations, and over the years only utilized in that area, TQM is now being recognised as a standard management appliance, just as applicable in service and public sector groups like the Virgin Atlantic airline industrie (Hashmi, -2004). The Total Quality Management (TQM) philosophy of management is customer-oriented. Hence, the Virgin Atlantic operations must be developed in order to gradually deal with the improvement of their operation through the on-going contribution of all employees in problem solving determinations across functional and hierarchical borders. TQM incorporates the concepts of service class, process management, quality declaration, and quality perfection. Therefore, they must be able to control all alteration processes with regards to their operations and services to better satisfy customer requirements in the most economical way. In applying total quality management to this particular airline proced ure, they must be able to chain it with the core strategy of the industries. This does not mean that such airline companies must have entire variations. It is important that in application of the Total Quality Management to the Virgin Atlantic operations and services they must also consider that an suitable strategy should be used in order to employ a total quality operations and facilities that would satisfy all clients and customers. TASK 1.3 CHALLENGE 1 Cost Reduction Strategy To achieve its goal of having a reasonable position in the airline market, Virgin Atlantic uses a cost reduction strategy. Such cost reduction strategy trusts on five main aspects like contracting out services, fleet commonality, airport charges and route guidelines, managed staff costs and productivity and managed marketing charges. With their purchase of aircraft Boeing 787- 9, Virgin Atlantic has been able to gain capacity and decreases the average age of fleet which means savings on maintenance costs and evading the fit of European Union-conform equipment on old feet. The next factor under the cost reduction strategy of Virgin Atlantic is narrowing out services.   In this manner, aircraft handling, handling, ticketing, and other functions are contracted out by Virgin Atlantic to third parties. In addition, in order to limit their expenses engine and weighty maintenance are also contracted out whereas the staff of Virgin Atlantic carries out routine maintenance. Another issue for the cost reduction strategy of the company is in terms of airport charges and route policies. Herein, Virgin Atlantic has made sensible choice of dealing with secondary and regional airports, where the traffic is not blocked and fees incomparably lower. Since Virgin Atlantic, is a true bonus for such airports, the airline company has a bargaining power which enables it getting  favourable  access fees. In addition, Virgin Atlantic provides only a point-to-point provision, thus, it has no cost concerning connecting passengers.   Furthermore, the company pays special focus to on-time departures because it means maximising aircraft use. Managing staff budgets and productivity is another factor used for reducing the cost for Virgin Atlantic. In this manner, the company pays its staff on modest salary but has set up a performance related pay structure which impulses employees to maximize the number of sectors flown daily. This way, Virgin Atlan tic both controls productivty and keeps staff costs down. CHALLENGE 2 Critical Success Factors      Ãƒâ€šÃ‚     Ãƒâ€šÃ‚     Ãƒâ€šÃ‚     Although the company had encountered different difficulties, precisely in line with its cost structures, the company had been able to survive and grow in the market.   Virgin Atlantic implement different marketing strategy to make the company last in the competition and to be able to gain competitive position in the airline market.   It is said that the company was regarded recently as the most prompt airline between Dublin andLondon. And because of the strategy of the industry, Virgin Atlantic is now known as the second largest airline in United Kingdom having a network of over 57 routes in 11 countries and served by a number of fleet. In order to position itself in the marketplace the company continuously concentrates on driving own its costs to offer the lowest fares possible and remain profitable.   In addition, Virgin Atlantic offer minimum standards of service and very low pric es for point-to-point, short haul flights.   The goal of Virgin Atlantic is to meet the needs of  travelling  at the lowest possible price.   The Critical Success Factors (CSFs) are as follows in airline industry: the strategic focus of having the lowest prices, being reliable within the marketplace, comfort and service and frequency. It is noted that low-cost companies concentrate on this first critical success factor by trying to offer the lowest prices.   Although Virgin Atlantic has eliminated extras such as in-flight meals, advanced seat assignment, free drinks and other services, it still prioritizes features which remain important to its target market. Such features include frequent departures, advance reservations, baggage handling and consistent on-time services. TASK: 2 TASK 2.1 SWOT Analysis First is the Virgin Atlantic Strengths, there is no doubt that influence, values and legacy of Mr Bronson is one of their major strengths. Other advantage is that the business is privately owned which means they can manage the business well without the aid of following the governments restrictions. The business also set the good image and good marketing strategy which reflects in promoting each others business as part of the alliance. Since it is the first company that offers low prices, they also get a chance to lease the aircrafts. Another factor is the strong leadership team of the seniors who are qualified enough in leading the entire organization toward the competency. Second are the Weaknesses behind the Virgin Atlantic. Because of the different business try-outs of MR. Branson, he is also part of his businesss weakness. All of his proposed projects or business strategies affect his other business although it is successful and stable. Another weakness is the low return of cash flow because they offer low prices for the passengers and there is a high expenditure for maintenance of the aircraft and sustaining the quality of their service.     Ãƒâ€š Third are the Opportunities for the Virgin Atlantic. There are more cities open for another hospitality service and based on the smooth record of the airline, it is another success for them. Some of the large airline companies had experienced bankruptcy and it is a great opportunity and in addition, the European Union is on their side to support. Threats are the fourth analysis on the airlines. The rapid growth and change in the world economy is a factor of threat because of the New Airline Restrictions. Another is the competition and high prices on the cost of fuels, threats on the terrorism, over flight restrictions, and the new airline companies are the other existing threats. Other Strategy The possible strategies of the airline can be through the expansion of partnerships to broaden the service of the Virgin Alliance and start providing the quality of service in smaller markets. They can also try to invest in U.S. for there is a great possibility to capture the markets. Since the airline id popular because of their service offered, they can answer the needs of the customers in the cities where there is a large group of jetsetters and business class which is another advantage to increase the rate of return of the customers (2000). Although the advertising is effective, the company should make it more intense to stay well in the market competition. This will keep the airline be above the standard of their service. In addition, they can even try other marketing strategies. The existing credit cards can be valued and it is more applicable if the advertisement they will create is in the language the potential customers can understand. TASK 2.2 CLASSIC AIRLINE STRATEGIES Issue and Opportunity Identification Classic Airlines COULD commands a fleet of more 375 jets that serve 240 cities with more than 2300 daily flights. In the 25 years since it inception, Classic Airlines has grown to an organization of 32000 employees, and it earned $10 million on $8.7 billion in sales (Simulation, 2009). Classic in no stranger to the challenges that plague todays airlines. Increased uncertainty about flying has affected industry stock prices across the board, and Classic has seen a 10% decrease in share prices. The airline has been operating under a microscope watch, subject to scrutiny from all sectors. In addition, the raising cost, particularly of fuel and labor has limited Classics ability to compete for the valued frequent flier. To alleviate this problem, Classics Board of Directors recently mandated a 15 percent across-the-board cast reduction (Simulation, 2009). Although Classic has charge the company to implement a cost reduction, they must still find a way to increase its frequent flier program with methods that will demonstrate a measurable return on any investment. Stakeholder Perspectives/Ethical Dilemmas Classic stakeholder perspectives are to increase profitability and market share. It must also strengthen its programs and competitive position, while reducing their costs. The ethical dilemma that Classic Airline is facing is the morality of the company. The union representative has steered Classic relatively clear of major obstacles in an increasingly volatile union climate. However, they are concerned that Classic will be unable to meet its current and future obligations to its employees on their importance to the organization (Simulation-2009). This can become an ethical dilemma since must union work with contracts and not meeting their obligation can cause a legal problem as well. Frame the Right Problem This Airline aspires to remain a competitor in the industry. Their goals are to reduce cost and increase customer satisfaction. Furthermore, the company needs to increase sales and target customers that left to other airlines. Scorecards measurements will give results of marketing strategies in order to see if results are favourable. Describe the End-State Vision Airlines will implement marketing strategies to entice existing customers and new ones by delivering quality service and introducing better Classic Rewards programs. Utilizing more the CRM system will help monitor area that require improvement and deliver products that customer wants. To implement the changes a timeline will be put in place. The first half of the year improvement to the CRM system will take effect. This produce statistics needed to see results when the second half of the year new products, programs, and savings are implemented. TASK 3.1 Identify and Assess Risks Virgin Atlantic identified the need to improve their Classic Rewards program. The step that companies recently take in the new-product process to provide a needed focus for ideas and concepts developed in later stages. This statement help one understand that there a several steps to a new product that a company needs to take. Within those steps, many risk are taken that can affect stakeholders and different areas of the company, such as the budget of the company, Changes require new budgeting that a company might not have. Identify the Alternatives and Benchmarking Validation They need to identify alternatives for marketing strategies to help increase customer satisfaction, retain their loyal customers, acquire new cliental, decrease cost, raise morale, and establish new programs or enhance existing ones. To accomplish this, they need to perform benchmarking validation, with other companies, such as British Airways (BA). Some of BAs experiences can help set Classic Airlines in the right direction. To accomplish the changes Virgin Atlantic needed, the executive vice president and chief marketing officer should announce the expanded role of BAs marketing department with the establishment of an Innovation and Strategy group comprised of the following functions: Research and Development, Strategic Insights and Innovation, and Operations Innovation (Restaurant new resource, 2006). They also need to indicate that they have completely retooled and reinvigorated their development process, and their product pipeline is filled with a wide array of exciting opt ions, this was accomplished by creating a single team responsible for driving and enhancing innovation at all levels. Evaluate the Alternatives Airlines marketing strategies were to increase customer satisfaction. As a result, this will increase profit, retain customers, and acquire new ones. Comparing to BAs, they were decreasing revenues, customer satisfaction, and certainly not acquiring new customers. In fact, the ones that stayed with Classic were flying less. Another alternative solution suggests is that they may want to get better CRM system that will help then products reports that tell them where they stand. These reports can segment for different elements such as customer evaluations, customer trends, and customer flying habits. Identify and Assess Risks They identified the need to improve their Classic Rewards program. The step that companies recently take in the new-product process to provide a needed focus for ideas and concepts developed in later stages (Kerin, R A, 2006). This statement help one understand that there a several steps to a new product that a company needs to take. Within those steps, many risk are taken that can affect stakeholders and different areas of the company, such as the budget of the company, Changes require new budgeting that a company might not have. TASK 4.1 Analysis on the future existence The airport dominance has grown competitive in the hospitality industry of every country. Accommodating this competitive growth is the role it plays in the helping the economy to survive. There is always a different philosophy in every business venture in the heads of the entrepreneurs and airlines are a huge investment that still on the case-to-case basis for survival. In addition, there is a regulation that is strictly implemented in the market which makes the competitive advantage hard to catch. The specific strategy that can be applied is out of interest in finding dominant position. This is the evolving issues for the changes that might happen inside an organization. The similarities, differences and crossing out of the unlikely process and procedures are the continuous methods applied in the intermediate term of the companys existence. Sustainable Competitive Advantage The Virgin Airlines outrageous connection to media gave the business a huge market competency advantage. The accessibility to the media such as television, radio, and even newspapers gave the business and the other business under the Virgin Group give the opportunity to promote each other. The leadership of Mr Richard Branson gave an incredible impact on this matter. TASK 4.2 MrBranson incorporated the business under the certain criteria or conditions.it should be in high quality; the business should promote innovation; provide a good value for the money; it should introduce a kind of challenge to existing alternatives; and it must be also with the sense of fun. Virgin Atlantic started back in 1984 with a single 747-200 and flying in route of London to New York. Aside from the gasoline, the business was fuelled with two ideas to offer low price and have a better service. Passengers are the treated as visitors and the business thought of the things to serve better meals, offer more entertainment, create fun, and acquire smiling and enthusiastic flight crews. For over the years, the airlines shook the industry with the project for innovation to provide the quality of service and entertainment. The airline is the first to offer two choices of meals, even in economy class, and spa-services. Thus, they became the industry most favourite in airlines and s econd largest long-haul carrier on the route of London to New York. The leadership of Mr Branson is felt by all of his flight crews and supports them in every step they create. The ingredients to success that Mr Branson formulated is first, he is unafraid to failures and instead of sticking with one you know, he proposes the idea of making great things if an entrepreneur knows one business, then he will know any business. Another is to focus on his employee and staying the course as if in placing the control over the business. The different entered businesses of Mr Branson are not all successful and there are many problems which are different on the leaders idealistic mind. Even if the Virgin Group failed at the other invested business, they still keep the values which is unique than the other organizations. Conclusion The Bransonism, taken from the name of Mr. Branson, believes in the idea that if the company grows larger and larger, the leader should treat the people working under him as human beings and as essential players of the organization. Moreover, he believes that a business will fail if he doesnt give it try for failures are the start of great things. And a leader should find the people who are good at motivating the others and getting the best out of people.  Virgin Airlines has expanded and reached the United States, Asia, and South Africa. Only Mr Branson set sights in building the domain in United States if he can tear down the barriers blocking foreign-owned airlines from offering routes the United States.

The Amber Spyglass Chapter 6 Preemptive Absolution Free Essays

string(35) " his notes and left the courtroom\." â€Å"Now, Fra Pavel,† said the Inquirer of the Consistorial Court of Discipline, â€Å"I want you to recall exactly, if you can, the words you heard the witch speak on the ship.† The twelve members of the Court looked through the dim afternoon light at the cleric on the stand, their last witness. He was a scholarly-looking priest whose daemon had the form of a frog. We will write a custom essay sample on The Amber Spyglass Chapter 6 Preemptive Absolution or any similar topic only for you Order Now The Court had been hearing evidence in this case for eight days already, in the ancient high-towered College of St. Jerome. â€Å"I cannot call the witch’s words exactly to mind,† said Fra Pavel wearily. â€Å"I had not seen torture before, as I said to the Court yesterday, and I found it made me feel faint and sick. So exactly what she said I cannot tell you, but I remember the meaning of it. The witch said that the child Lyra had been recognized by the clans of the north as the subject of a prophecy they had long known. She was to have the power to make a fateful choice, on which the future of all the worlds depended. And furthermore, there was a name that would bring to mind a parallel case, and which would make the Church hate and fear her.† â€Å"And did the witch reveal that name?† â€Å"No. Before she could utter it, another witch, who had been present under a spell of invisibility, managed to kill her and escape.† â€Å"So on that occasion, the woman Coulter will not have heard the name?† â€Å"That is so.† â€Å"And shortly afterwards Mrs. Coulter left?† â€Å"Indeed.† â€Å"What did you discover after that?† â€Å"I learned that the child had gone into that other world opened by Lord Asriel, and that there she has acquired the help of a boy who owns, or has got the use of, a knife of extraordinary powers,† said Fra Pavel. Then he cleared his throat nervously and went on: â€Å"I may speak entirely freely in this court?† â€Å"With perfect freedom, Fra Pavel,† came the harsh, clear tones of the President. â€Å"You will not be punished for telling us what you in turn have been told. Please continue.† Reassured, the cleric went on: â€Å"The knife in the possession of this boy is able to make openings between worlds. Furthermore, it has a power greater than that – please, once again, I am afraid of what I am saying†¦ It is capable of killing the most high angels, and what is higher than them. There is nothing this knife cannot destroy.† He was sweating and trembling, and his frog daemon fell from the edge of the witness stand to the floor in her agitation. Fra Pavel gasped in pain and scooped her up swiftly, letting her sip at the water in the glass in front of him. â€Å"And did you ask further about the girl?† said the Inquirer. â€Å"Did you discover this name the witch spoke of?† â€Å"Yes, I did. Once again I crave the assurance of the court that – â€Å" â€Å"You have it,† snapped the President. â€Å"Don’t be afraid. You are not a heretic. Report what you have learned, and waste no more time.† â€Å"I beg your pardon, truly. The child, then, is in the position of Eve, the wife of Adam, the mother of us all, and the cause of all sin.† The stenographers taking down every word were nuns of the order of St. Philomel, sworn to silence; but at Fra Pavel’s words there came a smothered gasp from one of them, and there was a flurry of hands as they crossed themselves. Fra Pavel twitched, and went on: â€Å"Please, remember – the alethiometer does not forecast ; it says, ‘If certain things come about, then the consequences will be†¦,’ and so on. And it says that if it comes about that the child is tempted, as Eve was, then she is likely to fall. On the outcome will depend†¦ everything. And if this temptation does take place, and if the child gives in, then Dust and sin will triumph.† There was silence in the courtroom. The pale sunlight that filtered in through the great leaded windows held in its slanted beams a million golden motes, but these were dust, not Dust – though more than one of the members of the Court had seen in them an image of that other invisible Dust that settled over every human being, no matter how dutifully they kept the laws. â€Å"Finally, Fra Pavel,† said the Inquirer, â€Å"tell us what you know of the child’s present whereabouts.† â€Å"She is in the hands of Mrs. Coulter,† said Fra Pavel. â€Å"And they are in the Himalaya. So far, that is all I have been able to tell. I shall go at once and ask for a more precise location, and as soon as I have it, I shall tell the Court; but†¦Ã¢â‚¬  He stopped, shrinking in fear, and held the glass to his lips with a trembling hand. â€Å"Yes, Fra Pavel?† said Father MacPhail. â€Å"Hold nothing back.† â€Å"I believe, Father President, that the Society of the Work of the Holy Spirit knows more about this than I do.† Fra Pavel’s voice was so faint it was almost a whisper. â€Å"Is that so?† said the President, his eyes seeming to radiate his passion as they glared. Fra Pavel’s daemon uttered a little frog whimper. The cleric knew about the rivalry between the different branches of the Magisterium, and knew that to get caught in the cross fire between them would be very dangerous; but to hold back what he knew would be more dangerous still. â€Å"I believe,† he went on, trembling, â€Å"that they are much closer to finding out exactly where the child is. They have other sources of knowledge forbidden to me.† â€Å"Quite so,† said the Inquirer. â€Å"And did the alethiometer tell you about this?† â€Å"Yes, it did.† â€Å"Very well. Fra Pavel, you would do well to continue that line of investigation. Whatever you need in the way of clerical or secretarial help is yours to command. Please stand down.† Fra Pavel bowed, and with his frog daemon on his shoulder, he gathered his notes and left the courtroom. You read "The Amber Spyglass Chapter 6 Preemptive Absolution" in category "Essay examples" The nuns flexed their fingers. Father MacPhail tapped a pencil on the oak bench in front of him. â€Å"Sister Agnes, Sister Monica,† he said, â€Å"you may leave us now. Please have the transcription on my desk by the end of the day.† The two nuns bowed their heads and left. â€Å"Gentlemen,† said the President, for that was the mode of address in the Consistorial Court, â€Å"let’s adjourn.† The twelve members, from the oldest (Father Makepwe, ancient and rheumy-eyed) to the youngest (Father Gomez, pale and trembling with zealotry), gathered their notes and followed the President through to the council chamber, where they could face one another across a table and talk in the utmost privacy. The current President of the Consistorial Court was a Scot called Hugh MacPhail. He had been elected young. Presidents served for life, and he was only in his forties, so it was to be expected that Father MacPhail would mold the destiny of the Consistorial Court, and thus of the whole Church, for many years to come. He was a dark-featured man, tall and imposing, with a shock of wiry gray hair, and he would have been fat were it not for the brutal discipline he imposed on his body: he drank only water and ate only bread and fruit, and he exercised for an hour daily under the supervision of a trainer of champion athletes. As a result, he was gaunt and lined and restless. His daemon was a lizard. Once they were seated, Father MacPhail said: â€Å"This, then, is the state of things. There seem to be several points to bear in mind. â€Å"Firstly, Lord Asriel. A witch friendly to the Church reports that he is assembling a great army, including forces that may be angelic. His intentions, as far as the witch knows, are malevolent toward the Church, and toward the Authority himself. â€Å"Secondly, the Oblation Board. Their actions in setting up the research program at Bolvangar, and in funding Mrs. Coulter’s activities, suggest that they are hoping to replace the Consistorial Court of Discipline as the most powerful and effective arm of the Holy Church. We have been outpaced, gentlemen. They have acted ruthlessly and skillfully. We should be chastised for our laxity in letting it happen. I shall return to what we might do about it shortly. â€Å"Thirdly, the boy in Fra Pavel’s testimony, with the knife that can do these extraordinary things. Clearly we must find him and gain possession of it as soon as possible. â€Å"Fourthly, Dust. I have taken steps to find out what the Oblation Board has discovered about it. One of the experimental theologians working at Bolvangar has been persuaded to tell us what exactly they discovered. I shall talk to him this afternoon downstairs.† One or two of the priests shifted uncomfortably, for â€Å"downstairs† meant the cellars below the building: white-tiled rooms with points for anbaric current, soundproofed and well-drained. â€Å"Whatever we do learn about Dust, though,† the President went on, â€Å"we must bear our purpose firmly in mind. The Oblation Board sought to understand the effects of Dust; we must destroy it altogether. Nothing less than that. If in order to destroy Dust we also have to destroy the Oblation Board, the College of Bishops, every single agency by which the Holy Church does the work of the Authority – then so be it. It may be, gentlemen, that the Holy Church itself was brought into being to perform this very task and to perish in the doing of it. But better a world with no Church and no Dust than a world where every day we have to struggle under the hideous burden of sin. Better a world purged of all that!† Blazing-eyed, Father Gomez nodded passionately. â€Å"And finally,† said Father MacPhail, â€Å"the child. Still just a child, I think. This Eve, who is going to be tempted and who, if precedent is any guide, will fall, and whose fall will involve us all in ruin. Gentlemen, of all the ways of dealing with the problem she sets us, I am going to propose the most radical, and I have confidence in your agreement. â€Å"I propose to send a man to find her and kill her before she can be tempted.† â€Å"Father President,† said Father Gomez at once, â€Å"I have done preemptive penance every day of my adult life. I have studied, I have trained – â€Å" The President held up his hand. Preemptive penance and absolution were doctrines researched and developed by the Consistorial Court, but not known to the wider Church. They involved doing penance for a sin not yet committed, intense and fervent penance accompanied by scourging and flagellation, so as to build up, as it were, a store of credit. When the penance had reached the appropriate level for a particular sin, the penitent was granted absolution in advance, though he might never be called on to commit the sin. It was sometimes necessary to kill people, for example; and it was so much less troubling for the assassin if he could do so in a state of grace. â€Å"I had you in mind,† said Father MacPhail kindly. â€Å"I have the agreement of the Court? Yes. When Father Gomez leaves, with our blessing, he will be on his own, unable to be reached or recalled. Whatever happens to anyone else, he will make his way like the arrow of God, straight to the child, and strike her down. He will be invisible; he will come in the night, like the angel that blasted the Assyrians; he will be silent. How much better for us all if there had been a Father Gomez in the Garden of Eden! We would never have left paradise.† The young priest was nearly weeping with pride. The Court gave its blessing. And in the darkest corner of the ceiling, hidden among the dark oak beams, sat a man no larger than a hand span. His heels were armed with spurs, and he heard every word they said. In the cellars the man from Bolvangar, dressed only in a dirty white shirt and loose trousers with no belt, stood under the bare light bulb clutching the trousers with one hand and his rabbit daemon with the other. In front of him, in the only chair, sat Father MacPhail. â€Å"Dr. Cooper,† the President began, â€Å"do sit down.† There was no furniture except the chair, the wooden bunk, and a bucket. The President’s voice echoed unpleasantly off, the white tiles that lined the wall and ceiling. Dr. Cooper sat on the bunk. He could not take his eyes off the gaunt and gray-haired President. He licked his dry lips and waited to see what new discomfort was coming. â€Å"So you nearly succeeded in severing the child from her daemon?† said Father MacPhail. Dr. Cooper said shakily, â€Å"We considered that it would serve no purpose to wait, since the experiment was due to take place anyway, and we put the child in the experimental chamber, but then Mrs. Coulter herself intervened and took the child to her own quarters.† The rabbit daemon opened her round eyes and gazed fearfully at the President, and then shut them again and hid her face. â€Å"That must have been distressing,† said Father MacPhail. â€Å"The whole program was intensely difficult,† said Dr. Cooper, hastening to agree. â€Å"I am surprised you did not seek the aid of the Consistorial Court, where we have strong nerves.† â€Å"We – I – we understood that the program was licensed by†¦ It was an Oblation Board matter, but we were told it had the approval of the Consistorial Court of Discipline. We would never have taken part otherwise. Never!† â€Å"No, of course not. And now for another matter. Did you have any idea,† said Father MacPhail, turning to the real subject of his visit to the cellars, â€Å"of the subject of Lord Asriel’s researches? Of what might have been the source of the colossal energy he managed to release on Svalbard?† Dr. Cooper swallowed. In the intense silence a drop of sweat fell from his chin to the concrete floor, and both men heard it distinctly. â€Å"Well†¦Ã¢â‚¬  he began, â€Å"there was one of our team who observed that in the process of severance there was a release of energy. Controlling it would involve enormous forces, but just as an atomic explosion is detonated by conventional explosives, this could be done by focusing a powerful anbaric current†¦ However, he wasn’t taken seriously. I paid no attention to his ideas,† he added earnestly, â€Å"knowing that without authority they might well be heretical.† â€Å"Very wise. And that colleague now? Where is he?† â€Å"He was one of those who died in the attack.† The President smiled. It was so kindly an expression that Dr. Cooper’s daemon shivered and swooned against his breast. â€Å"Courage, Dr. Cooper,† said Father MacPhail. â€Å"We need you to be strong and brave! There is great work to be done, a great battle to be fought. You must earn the forgiveness of the Authority by cooperating fully with us, by holding nothing back, not even wild speculation, not even gossip. Now I want you to devote all your attention to what you remember your colleague saying. Did he make any experiments? Did he leave any notes? Did he take anyone else into his confidence? What equipment was he using? Think of everything, Dr. Cooper. You’ll have pen and paper and all the time you need. â€Å"And this room is not very comfortable. We’ll have you moved to somewhere more suitable. Is there anything you need in the way of furnishing, for example? Do you prefer to write at a table or a desk? Would you like a typewriting machine? Perhaps you would rather dictate to a stenographer? â€Å"Let the guards know, and you shall have everything you need. But every moment, Dr. Cooper, I want you to think back to your colleague and his theory. Your great task is to recall, and if necessary to rediscover, what he knew. Once you know what instruments you require, you shall have those as well. It is a great task, Dr. Cooper! You are blessed to be entrusted with it! Give thanks to the Authority.† â€Å"I do, Father President! I do!† Grasping the loose waistband of his trousers, the philosopher stood up and bowed almost without realizing it, again and again, as the President of the Consistorial Court of Discipline left his cell. That evening the Chevalier Tialys, the Gallivespian spy, made his way through the lanes and alleys of Geneva to meet his colleague, the Lady Salmakia. It was a dangerous journey for both of them: dangerous for anyone or anything that challenged them, too, but certainly full of peril for the small Gallivespians. More than one prowling cat had met its death at their spurs, but only the week before, the Chevalier had nearly lost an arm to the teeth of a mangy dog; only the Lady’s swift action had saved him. They met at the seventh of their appointed meeting places, among the roots of a plane tree in a shabby little square, and exchanged their news. The Lady Salmakia’s contact in the Society had told her that earlier that evening they had received a friendly invitation from the President of the Consistorial Court to come and discuss matters of mutual interest. â€Å"Quick work,† said the Chevalier. â€Å"A hundred to one he doesn’t tell them about his assassin, though.† He told her about the plan to kill Lyra. She was not surprised. â€Å"It’s the logical thing to do,† she said. â€Å"Very logical people. Tialys, do you think we shall ever see this child?† â€Å"I don’t know, but I should like to. Go well, Salmakia. Tomorrow at the fountain.† Unsaid behind that brief exchange was the one thing they never spoke of: the shortness of their lives compared with those of humans. Gallivespians lived to nine years or ten, rarely more, and Tialys and Salmakia were both in their eighth year. They didn’t fear old age – their people died in the full strength and vigor of their prime, suddenly, and their childhoods were very brief – but compared with their lives, the life of a child like Lyra would extend as far into the future as the lives of the witches extended past Lyra’s own. The Chevalier returned to the College of St. Jerome and began to compose the message he would send to Lord Roke on the lodestone resonator. But while Tialys was at the rendezvous talking to Salmakia, the President sent for Father Gomez. In his study they prayed together for an hour, and then Father MacPhail granted the young priest the preemptive absolution that would make his murder of Lyra no murder at all. Father Gomez seemed transfigured; the certainty that ran through his veins seemed to make his very eyes incandescent. They discussed practical arrangements, money, and so forth; and then the President said, â€Å"Once you leave here, Father Gomez, you will be completely cut off, forever, from any help we can give. You can never come back; you will never hear from us. I can’t offer you any better advice than this: don’t look for the child. That would give you away. Instead, look for the tempter. Follow the tempter, and she will lead you to the child.† â€Å"She?† said Father Gomez, shocked. â€Å"Yes, she,† said Father MacPhail. â€Å"We have learned that much from the alethiometer. The world the tempter comes from is a strange one. You will see many things that will shock and startle you, Father Gomez. Don’t let yourself be distracted by their oddness from the sacred task you have to do. I have faith,† he added kindly, â€Å"in the power of your faith. This woman is traveling, guided by the powers of evil, to a place where she may, eventually, meet the child in time to tempt her. That is, of course, if we do not succeed in removing the girl from her present location. That remains our first plan. You, Father Gomez, are our ultimate guarantee that if that falls through, the infernal powers will still not prevail.† Father Gomez nodded. His daemon, a large and iridescent green-backed beetle, clicked her wing cases. The President opened a drawer and handed the young priest a folded packet of papers. â€Å"Here is all we know about the woman,† he said, â€Å"and the world she comes from, and the place she was last seen. Read it well, my dear Luis, and go with my blessing.† He had never used the priest’s given name before. Father Gomez felt tears of joy prick his eyes as he kissed the President farewell. you’re Lyra.† Then she realized what that meant. She felt dizzy, even in her dream; she felt a great burden settle on her shoulders. And to make it even heavier, sleep was closing in again, and Roger’s face was receding into shadow. â€Å"Well, I†¦ I know†¦There’s all kinds of people on our side, like Dr. Malone†¦ You know there’s another Oxford, Roger, just like ours. Well, she†¦ I found her in†¦She’d help†¦ But there’s only one person really who†¦Ã¢â‚¬  It was almost impossible now to see the little boy, and her thoughts were spreading out and wandering away like sheep in a field. â€Å"But we can trust him, Roger, I swear,† she said with a final effort, â€Å"because he’s Will.† How to cite The Amber Spyglass Chapter 6 Preemptive Absolution, Essay examples

Tenars Psychic Growth Essays - Analytical Psychology, Earthsea

Tenar's Psychic Growth ?For most people the years of youth are characterized by a state of gradual awakening in which the individual slowly becomes aware of the world and of him or herself,? states Carl Jung in Man and his Symbols (pg. 168). This is usually accomplished through dreams or real events that foresees the future in a symbolic form. Tenar, later named Arha, was a little girl when she was taken to Atuan to become the new High Priestess. There she was taught the ways of the High Priestess, as she was to become one when she grows older. In Atuan, young Arha journeys through her mind and progresses through her psychic growth in order to leave her childhood. Along this road she encounters many characters that guide and mislead her as she grows. As one reads Tombs of Atuan, one may recognize that the story of Arha and her passage from darkness of her childhood world to the light of her mature world is structured around Carl Jung's dream theories. When Tenar became the ?Chosen One? for the High Priestess in Atuan, she was compelled to adjust to this new life and new surrounding. She was brought up in the Kargish lands with her family of many siblings and a mother and a father, but Atuan was a whole new place with mostly women training to be priestesses. As Jung puts it, ?When a child reaches school age, the phase of building up the ego and of adapting to the outer world begin.? (pg. 168). As Tenar was to become the next High Priestess she was led to live in loneliness as she was different from the rest of the priestesses in Atuan. She was made to live in her own dwelling, the Small House where no one else was to sleep in. Jung describes this phase of the building up of the ego, as the time when children feel different from their contemporaries, and this feeling of uniqueness brings sadness, that is part of the loneliness of children. During Tenar's first years in Atuan she wanted to discover herself by contradicting the rules of becoming a High Priestess. Tenar and her counterpart, Penthe, decided to evade their chores of weaving in the Big House and slipped out to the outer walls of Atuan, but their attempts to have fun were foiled by the High Priestess of the Twin Brothers, Kossil. Arha desired to figure out why she was there, and what her purpose was in Atuan. This process of self realization or coming to terms with one's inner self is known as individuation, which begins with a wounding of the personality and suffering (pg 189). This wounding of the personality is caused by something external, and thus the ego, being obstructed from its growing, denounces God or someone of authoritative figure, and in Tenar's case it would be Kossil. Tenar suffered a personality shock when Thar says, ?It is not fitting that you are seen climbing and running with other girls. You are Arha.? Implying that Tenar is not to associ ate with the other girls of Atuan. She is supposed to stay in solitude. Jung describes this as a time when everything is all right, but underneath the surface [Tenar] is suffering from boredom that makes everything seem meaningless and useless. What was all this teaching for? Why did Arha, or Tenar, undergo something that seemed so endless and meaningless. It wasn't until Arha was introduced to the ?Ring of Keys? that things changed. Arha was acquainted with something new from her personality that she didn't know was part of the High Priestess's duty. Le Guin correlates this part to Jung's idea that: ?Through dreams one becomes acquainted with aspects of one's own personality that one has preferred not to look at too closely.? This was his idea of the ?realization of the shadow?. Arha never looked into the idea that she would actually be able to have the keys to the Undertomb which would later lead to the Labyrinth. These keys unlocked the entrance to the shadow, the Labyrinth, surrounding her young, small ego. The Labyrinth exemplified her shadow, the unconscious and unknown personal attributes of oneself. As soon

The Science Behind How Popcorn Pops

The Science Behind How Popcorn Pops Popcorn has been a popular snack for thousands of years. Remnants of the tasty treat have been found in Mexico dating back to 3600 BC. Popcorn pops because each popcorn kernel is special. Heres a look at what makes popcorn different from other seeds and how popcorn pops. Why It Pops Popcorn kernels contain oil and water with starch, surrounded by a hard and strong outer coating. When popcorn is heated, the water inside the kernel tries to expand into steam, but it cannot escape through the seed coat (the popcorn hull or pericarp). The hot oil and steam gelatinizes the starch inside the popcorn kernel, making it softer and more pliable. When the popcorn reaches a temperature of 180 C (356 F),  the pressure inside the kernel is around 135 psi (930 kPa), which is sufficient pressure to rupture the popcorn hull, essentially turning the kernel inside-out. The pressure inside the kernel is released very quickly, expanding the proteins and starch inside the popcorn kernel into a foam, which cools and sets into the familiar popcorn puff. A popped piece of corn is about 20 to 50 times larger than the original kernel. If popcorn is heated too slowly, it wont pop because steam leaks out of the tender tip of the kernel. If popcorn is heated too quickly, it will pop, but the center of each kernel will be hard because the starch hasnt had time to gelatinize and form a foam. How Microwave Popcorn Works Originally, popcorn was made by directly heating the kernels. Bags of microwave popcorn are a bit different because the energy comes from microwaves rather than infrared radiation. The energy from the microwaves makes the water molecules in each kernel move faster, exerting more pressure on the hull until the kernel explodes. The bag that microwave popcorn comes in helps trap the steam and moisture so the corn can pop more quickly. Each bag is lined with flavors so when a kernel pops, it strikes the side of the bag and gets coated. Some microwave popcorn presents a health risk not encountered with regular popcorn because the flavorings are also affected by the microwave and get into the air. Does all corn pop? Popcorn that you buy at the store or grow as popcorn for a garden is a special variety of corn. The commonly cultivated strain is Zea mays everta, which is a type of flint corn. Some wild or heritage strains of corn will also pop. The most common types of popcorn have white or yellow pearl-type  kernels, although white, yellow, mauve, red, purple, and variegated colors are available in both pearl and rice shapes. Even the right strain of corn wont pop unless its moisture content has a moisture content around 14 to 15%. Freshly harvested corn pops, but the resulting popcorn will be chewy and dense. Sweet Corn and Field Corn Two other common types of corn are sweet corn and field corn. If these types of corn are dried so they have the right moisture content, a small number of kernels will pop. However, the corn that pops wont be as fluffy as regular popcorn and will have a different flavor. Attempting to pop field corn using oil is more likely to produce a snack more like Corn Nuts, where the corn kernels expand but dont break apart. Do other grains pop? Popcorn is not the only grain that pops! Sorghum, quinoa, millet, and amaranth grain all puff up when heated as the pressure from expanding steam breaks open the seed coat.

Appeasement and the Munich - Smart Custom Writing Samples

Appeasement and the Munich - Smart Custom Writing Heat and TemperatureIn order to understand about heat and temperature, it is of great importance to introduce the meaning of matter as well as the Kinetic Theory of Matter. This is because heat can be seen to exist when its effects are observed on matter. Without matter heat and temperature could not be realized. Matter can be defined as anything that has mass and that can occupy space. Matter is composed of substances, and these can be seen being made up of atoms, ions and molecules. Atoms, ions and molecules are the building blocks of matter; such that the behaviors of different types of substances are determined by these primary particles. The atoms of substances contain minute particles which are referred to as protons and electrons. These subatomic particles are also considered matter since they both have weight and occupy space (Atkins Paula, 2002).   Matter exists in three distinct states namely, solid state, liquid state and gaseous state. The three state of matter are inter-convertible such that one state can be converted into another state by changing the immediate environmental conditions especially temperature. The solid state of matter is characterized by having its own volume as well having a definite shape. Liquid state of matter is characterized by having its own volume but assumes the shape of the container it occupies. Gaseous state of matter does not have both its own volume and shape but occupies entire volume of the container and as well assumes the shape of the container it occupies (Atkins Paula, 2002). Kinetic Theory of Matter states that matter is made up of very many minute particles that are in a constant state of motion. The theory can also be referred to as the Kinetic Molecular Theory of Matter.   The theory forms the basis to explain the behavior that different forms of matter exhibit simply by making simple assumptions, for example, the idea that matter is composed of widely spaced particles which are in a constant motion. The significant areas in this case are transfer or flow of heat as well as the relationship between temperature, pressure, and volume of gases. The Kinetic Theory of matter is a mere prediction regarding the behavior of matter, based on particular approximations and assumptions. These assumptions and approximations are made from experiments and observations, for instance, the fact that objects are made up of atoms or small molecules (Burshtein, 1996).   Heat can be defined as a form of energy that is associated with the motion of molecules or atoms and that can be conveyed through fluid and solid media by the process of conduction, through vacuum by the process of radiation, and through fluid media by convection process.   There are different sources of heat, for instance, heat due to friction, heat due to nuclear reactions, heat due to sun, heat due to burning of fossil fuels, and heat due to electricity. This transmission of energy from one substance to another is determined by a change in phase or a difference in temperature. Therefore temperature can be defined as the measure of the mean kinetic energy of the molecules or atoms in a given sample of matter, and it is usually expressed in degrees or units chosen on a typical scale. The relationship between heat and temperature is depicted from the definitions. Temperatures of substances rise when heat is supplied. Intense heat is characterized by high temperature (Turns, 2006). Now it will be very clear, if in the discussion of converting substances from one state to another immediate state, heat and temperature are involved. From the Kinetic Theory of Matter, it is evident that matter is made up of small particles that are in a constant state of motion. These particles may consist of molecules, ions or atoms which are held together by strong forces of attraction. In the solid state, the particles are closely packed together in fixed positions. The particles cannot move from one position to another but can vigorously vibrate within their fixed positions, and this is because the forces of attraction between the particles are very strong. With the increase in the temperature of a substance in solid state, the particles gain heat energy gradually and the kinetic energy of the particles increases. A point is reached when the particles start to move more vigorous until the forces of attraction between them weakens.   The particles can now move from one place t o another as the substance changes state from solid to liquid. The substance loses its definite shape but it still has its own volume (Atkins Paula, 2002). In the liquid state, the particles are not as closely held together as in the solid states since the forces of attraction between the particles are a bit weaker. The particles are free to move from one place to another within the structure. When the temperature of the substance is increased further, the particles gradually absorb heat energy. The kinetic energy of the particles further increases as the particles move more vigorous. A point reaches when the forces of attraction between the particles are overcome and the particles move far apart from one another. At this point the substance changes its state from liquid to gaseous state (Turns, 2006).   Reduction in temperature reverses the processes, such that the substance in gaseous state changes into liquid state and finally into solid state. This is because, as the temperature reduces, the kinetic energy of the particles goes down and the forces of attraction become stronger. Thus the particles of the substance attract one another. Heat capacity of a substance is defined as a measurable physical quantity that portrays the amount of heat needed to change the temperature of a body by a particular amount. The SI units for heat capacity are joules per Kelvin. In substances heat capacity is determined by various properties for example the amount of matter in the substance expressed in terms of its mass, the type of material of which the substance is composed of, the temperature of the substance, and the atmospheric pressure (White, 1999).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   References Atkins, P., Paula, J. (2002). Atkins' Physical Chemistry. Oxford Oxfordshire: Oxford University Press. Burshtein, a., (1996). Introduction to Thermodynamics and Kinetic Theory of Matter.   London: J. Wiley. Turns, S., (2006). Thermal-Fluid Sciences. Cambridge: Cambridge University Press. White, G., (1999). Heat Capacity and Thermal Expansion at Low Temperatures. New York:   Kluwer Academic/Plenum.

Black Boy Essay Example | Topics and Well Written Essays - 1000 words

Black Boy - Essay Example Accordingly, the author has chosen to focus on 5 unique situations that are indicative of the hardships caused by Jim Crow on Richard Wright’s formative years in Part 1 of the autobiography (the part that details his life in the South prior to a move to Chicago). The first of these is the general lack of work and economic hardships that is such a mainstay of the opening pages of the story. The hardship and deprivation were of course felt by many in the Deep South; however, none more so than the African American community. As these were both the least educated and most repressed, finding steady and gainful employment was nearly impossible. Something that is further evidenced by this is the fact that no one was able to fall back on their savings or any form of contingency plans they had made. Whereas many individuals in our current society have the ability to stash away a bit of savings in case the unthinkable happens, Richard Wright’s family was living on the very border of destitution even when the mother was employed and working multiple jobs. Of course this meant that when disaster struck and she was taken ill, there was no recourse but to fall back on the mercy and kindness of her extended family. ... A further evidence of how Jim Crow affected the life of young Richard Wright is seen in the fact that he regularly misses school and eventually drops out early on in his youth (Wright 18). However, what is noticeably absent is the mention of any type of truancy officer or guidance counselor that is able to check on young Richard Wright and encourage the family to keep the young boy in school. Rather, it is painfully evident that the educational system cares little for the loss of one little black boy from the system. Such an eventuality acquaints the reader with the net worth that the Jim Crow South placed on the black person’s role in society. Richard relates that life became noticeably better when he was able to move in with his aunt and uncle who, by the standards he was accustomed, earned a very good living. Richard’s uncle, Hoskins, ran a successful saloon in town and was able to adequately provide for all of the family members under his roof in this way. Howvever, the jealousy and horror of racism and Jim Crow reared its head again in this location and affected the murder of Hoskins at the hands of an angry and jealous group of white men in town. At the heart of Jim Crow one understands there is a primal fear that the black person would rise and better himself; thereby freeing himself/herself from the constraints of slavery and servitude that had for so long defined his/her existence. In this way, the reader is made aware of the fact that Hoskin’s death was merely an extension of the problems and issues of racism and Jim Crow that had been experienced in various ways previously in his story. The final instance of this which will be discussed in this brief paper is concentric around the

Cryopreservation of Zebrafish Ovarian Follicles Essay

Cryopreservation of Zebrafish Ovarian Follicles - Essay Example The technologies in cryopreservation have undergone tremendous advances over the last decade. In addition, cryopreservation of oocytes and embryos is also being used as an effective means of treating infertility. In this technology, the clinical application seeks to ensure the optimal survival of embryos and oocytes that are subsequently thawed and stored for transfer . The aim of this practical experimentation is to compare the slow-cooling procedures with vitrification to analyze and evaluate the most effective and safest procedure as well as to endorse suitable recommendation for the adoption of best practices. To do this, it is necessary to test and calculate the viability for control, slow-cooling and vitrification samples. Determining the number of cells in the culture is also important for standardising culture conditions and performing accurate quantitation experiments . The use of viability test with hemacytometer and typan blue staining will enable us to determine the cell number, the correctness of which is inevitable for accurate test results. Live cells appear colourless and bright under phase contrast, while the dead cells sustain blue stains and are non-refractive. To facilitate accuracy and consistency of cell counts, we have used a viability counting system. This involves counting viable, live and dead cells in one or more large corner squares and recording the cell counts. In order to obtain an accurate cell count, 40 to 70 cells will be counted during the test phase. Therefore, it may be necessary to count more than one large corner square. The controlled technique, which is the conservative method used for the purpose of cryopreservation of cells and tissues, is based on the slow-cooling approach. It needs to be appreciated that a large number of non-sensitive cells can be preserved in liquid nitrogen with little damage through slow-cooling

Database Management System In An Organization

Database Management System In An Organization A DBMS Database Management System is a commercial software program used to control, manipulate and maintain the Database by enabling users to access, store, organize, modify, retrieve, secure and provide integrity of data in a database. A DBMS accepts request from users or applications and instructs the operating system to transfer the appropriate data as shown in the diagram below. Figure 1: database management (Source: http://broncu.blogspot.com/2010/04/dbms-mysql.html) Wikipedia (2011) defines Database Management System as a set of computer programs that controls the creation, maintenance, and the use of a database. It allows organizations to place control of database development in the hands of database administrators (DBAs) and other specialists. A DBMS is a system software package that helps the use of integrated collection of data records and files known as databases. It allows different user application programs to easily access the same database. DBMSs may use any of a variety of database models, such as the network model or relational model. In large systems, a DBMS allows users and other software to store and retrieve data in a structured way. Instead of having to write computer programs to extract information, user can ask simple questions in a query language. Thus, many DBMS packages provide Fourth-generation programming language (4GLs) and other application development features. It helps to specify the logical organization for a database and access and use the information within a database. It provides facilities for controlling data access, enforcing data integrity, managing concurrency, and restoring the database from backups. A DBMS also provides the ability to logically present database information to users. Examples: Microsoft Access, My SQL, Microsoft SQL Server, Oracle and FileMaker Pro are all examples of database management systems. (Wikipedia, 2011). Microsoft Access: Microsoft Office Access, previously known as Microsoft Access, is a relational database management system from Microsoft that combines the relational Microsoft jet database Engine with a graphical user interface and software-development tools. It is a member of the Microsoft Office suite of applications, included in the Professional and higher editions or sold separately. In mid-May 2010, the current version Microsoft Access 2010 was released by Microsoft in Office 2010; Microsoft Office Access 2007 was the prior version. My SQL: MySQL is a relational database management system that runs as a server providing multi-user access to a number of databases. It is named after developer Michael Widenius daughter, my. The SQL phrase stands for Structured Query Language. Microsoft SQL Server: Microsoft SQL Server is a relational model database server produced by Microsoft. Its primary query languages are T-SQL and ANSI S SQL. Oracle: The Oracle Database (commonly referred to as Oracle RDBMS or simply as Oracle) is an object-relational database management system (ORDBMS), produced and marketed by Oracle Corporation. FileMaker Pro: FileMaker Pro is a cross-platform relational database application from FileMaker Inc., formerly Claris, a subsidiary of Apple Inc. It integrates a database engine with a GUI-based interface, allowing users to modify the database by dragging new elements into layouts, screens, or forms. Advantages Singh (2009) illustrates advantages and disadvantages of DBMS. A true DBMS offers several advantages over file processing. The principal advantages of a DBMS are the followings: à ¢Ã¢â€š ¬Ã‚ ¢ Flexibility: Because programs and data are independent, programs do not have to be modified when types of unrelated data are added to or deleted from the database, or when physical storage changes. à ¢Ã¢â€š ¬Ã‚ ¢ Fast response to information requests: Because data are integrated into a single database, complex requests can be handled much more rapidly then if the data were located in separate, non-integrated files. In many businesses, faster response means better customer service. à ¢Ã¢â€š ¬Ã‚ ¢ Multiple access: Database software allows data to be accessed in a variety of ways (such as through various key fields) and often, by using several programming languages (both 3GL and nonprocedural 4GL programs). à ¢Ã¢â€š ¬Ã‚ ¢ Lower user training costs: Users often find it easier to learn such systems and training costs may be reduced. Also, the total time taken to process requests may be shorter, which would increase user productivity. à ¢Ã¢â€š ¬Ã‚ ¢ Less storage: Theoretically, all occurrences of data items need be stored only once, thereby eliminating the storage of redundant data. System developers and database designers often use data normalization to minimize data redundancy. Warehouse of information, where large data can be stored. Systematic storage meaning data can be stored in the form of tables. Change of schema meaning it is not platform dependent tables can be edited to add new ones without hampering the applications. No language dependence meaning use of various languages on various platforms. Table joins meaning data can be in two or more tables and can be put into one table this enables easy retrieval of data. Data security meaning DBMS secures all your data. The data independence and efficient access of data Easy in data administration or data management. Provides concurrent access, recovers the data from the crashes. Disadvantages A database system generally provides on-line access to the database for many users. In contrast, a conventional system is often designed to meet a specific need and therefore generally provides access to only a small number of users. Because of the larger number of users accessing the data when a database is used, the enterprise may involve additional risks as compared to a conventional data processing system in the following areas. Confidentiality, privacy and security. Data quality. Data integrity. Enterprise vulnerability may be higher. The cost of using DBMS. Confidentiality, Privacy and Security When information is centralised and is made available to users from remote locations, the possibilities of abuse are often more than in a conventional data processing system. To reduce the chances of unauthorised users accessing sensitive information, it is necessary to take technical, administrative and, possibly, legal measures. Most databases store valuable information that must be protected against deliberate trespass and destruction. Data Quality Since the database is accessible to users remotely, adequate controls are needed to control users updating data and to control data quality. With increased number of users accessing data directly, there are enormous opportunities for users to damage the data. Unless there are suitable controls, the data quality may be compromised. Data Integrity Since a large number of users could be using a database concurrently, technical safeguards are necessary to ensure that the data remain correct during operation. The main threat to data integrity comes from several different users attempting to update the same data at the same time. The database therefore needs to be protected against inadvertent changes by the users. Enterprise Vulnerability Centralising all data of an enterprise in one database may mean that the database becomes an indispensible resource. The survival of the enterprise may depend on reliable information being available from its database. The enterprise therefore becomes vulnerable to the destruction of the database or to unauthorised modification of the database. The Cost of using a DBMS Conventional data processing systems are typically designed to run a number of well-defined, pre-planned processes. Such systems are often tuned to run efficiently for the processes that they were designed for. Although the conventional systems are usually fairly inflexible in that new applications may be difficult to implement and/or expensive to run, they are usually very efficient for the applications they are designed for. The database approach on the other hand provides a flexible alternative where new applications can be developed relatively inexpensively. The flexible approach is not without its costs and one of these costs is the additional cost of running applications that the conventional system was designed for. Using standardised software is almost always less machine efficient than specialised software. Cost of hardware and software meaning having to upgrade the hardware used for file based system it is very costly. Cost of data conversion meaning its costly to convert data of data files into database and have to hire database and system designers. Cost of staff training meaning organization has to be aid a lot of amount for the training of staff to run dms. Database damage meaning all data stored into a single file if database is damaged due to electric failure or database is corrupted on a storage media meaning all valuable data may be lost forever. It also takes a lot of time and effort to get DBMS started. Benefits of a Database Management System in an organization As discuss by the Ezinearticles (2011), organizations often times find themselves in a dilemma on how they can effectively serve the needs of their members. At the same time, they also enter a situation wherein there is difficulty in handling data, given the sheer volume of information. More often than not, the results of these instances are not anything but desirable; confusion, chaos, mismanagement, lost confidence by members, etc. To solve these problems, organizations turn to information technology (IT) experts for answers. With many years of experience in coming up with solutions for businesses and other entities, IT professionals have what it takes to come up with an effective data management and accreditation system that will be used by organizations. There must also be enhanced accessibility to the said system, which means that members from other locations can still gain entry into the system, regardless of elements such as time and geography. Investing on the services of IT consultants is, however, not like buying something from a store. It entails huge sums of money to come up with a good data management and accreditation system for an organization, aside from engaging the professional services of IT experts. Fortunately, IT experts can help minimize the cost through the creation of a database system based on existing resources being held by the organization. Investing on the services of IT experts and having a good data and accreditation management system may seem to be too costly, but the long-term benefits are worthy to be seen. By having a good database system, it will be much easier for organizations to deal with their members because of enhanced access to information. The placement of additional pieces of information can be done better if there is a good data management system. Having a good data and accreditation management system empowers members of an organization. This is possible because they have the ability to gain the necessary information about things that matter to them as members. They conduction of business with the organizations intervention is made faster and more efficient if a good data management system is in place. There is no reason for organizations to hesitate when it comes to investing on a good data and accreditation management system. The long-term benefits of having one are far greater than the costs, and will be very helpful to the organization and their members in the long run. Improved strategic use of corporate data. Reduced complexity of the organizations information systems environment. Reduced data redundancy and inconsistency. Enhanced data integrity. Application-data independence. Improved security. Reduced application development and maintenance costs. Improved flexibility of information systems. Increased access and availability of data and information. (Blurtit, 2011). Prospects in DBMS and Career Opportunities The work of a database administrator (DBA) varies according to the nature of the employing organisation and the level of responsibility associated with the post. The work may be pure maintenance or it may also involve specialising in database development. Prospects, the UKs official career website (2011) states that jobs available in this field are: Senior Database Architect Database Architect design and builds database structure and objects that best support operational and analytics application. Tests and debug physical database objects for performance and troubleshooting. * Design and implement optimal star and snowflake schema in the database * Communicate and collaborate with team members and management on the designed database structures and schemas * Write and present eloquently with the appropriate audience perspective in mind * Support troubleshooting of production issues of existing application as warranted * Participate in collaborative discussions with team members to monitor progress against enhancement queue and bug resolution. * Stay proactive in identifying potential risks/issues due to the overall application design and make recommendations. Database Administrator This position requires a Top Secret Security Clearance. This position will support a US Air Force Contract. The successful candidate will be responsible for planning, coordinating and administering computerized databases, including base definition, structure, documentation, long and short range requirements, operational guidelines, protection and logical-physical database design. Formulates and monitors policies, procedures and standards relating to database management. Identifies, evaluates and recommends relevant COTS software tools. Collaborate with software engineers, security administration, computer operations, network management and system administration to ensure quality and integrity of databases, application software and data. Responsible for performance monitoring, database. Database Architect Specialist Database Architect design and builds database structure and objects that best support operational and analytics application. Tests and debug physical database objects for performance and troubleshooting. * Design and implement optimal star and snowflake schema in the database * Communicate and collaborate with team members and management on the designed database structures and schemas * Write and present eloquently with the appropriate audience perspective in mind * Support troubleshooting of production issues of existing application as warranted * Participate in collaborative discussions with team members to monitor progress against enhancement queue and bug resolution. * Stay proactive in identifying potential risks/issues due to the overall application design and make recommendations. Database Administration Consultant Evaluates new database technologies and tools, sets database system and programming standards, applies database technology to business problems and manages the development and production database environments with emphasis on security, availability and performance. Provides database services in compliance with all audit and regulatory requirements. The ideal candidate must be experienced in the management of Oracle E-Business 11.5.10.2 including installation, upgrade, patching, cloning, backup and recovery, monitoring, tuning, security, and definition of procedures for custom development. The ideal candidate must be experienced in the implementation and management of Oracle E-Business 11.5.10.2 as configured for the Oracle Massive Availability Architecture. Senior Database Engineer Responsible for requirements analysis, software development and installation, integration, evaluation, enhancement, maintenance, testing, and problem diagnosis and resolution. Qualifications: Bachelors degree with ten (10) years experience as a Database Engineer in developing relational database software and experience with one or more relational database products. Preferred Additional Skills: Possess organizational and management skills, along with the ability to respond to crises objectively. Understanding of the current database management system releases. Conclusion The document that we have put together is a group assignment that was done by four individuals. Some of the problems that we faced as a group are that, we couldnt meet due to our clashing schedules; others are busy with other obligations. We would like to say that we tried to produce the best group work that we could, hopefully learnt from this experience to better ourselves for our future endeavors.